The Grand Opening
THE GRAND OPENING
Cinematic packaging elevates a trivial moment. A study on opening mechanisms, project made for Design Academy Eindhoven.
Packaging has an extremely short life span compared to most products. In order to create a powerful experience, I wanted to consider this temporal aspect and make the most of a fast passing moment. To achieve this, I studied how cinema uses time and motion.
The key elements I found were confrontation, minimalist narration and suspense. I used these to create such a powerful moment of opening that it makes us stop and weigh the significance of the content. In my view this is important at a time when consumption is focused on necessities.
Designed with Adrien Petrucci.
Molton is a Hong Kong based accessories brand. Their products are everyday essentials with carefully crafted details and materials. In the packaging we highlight the brand philosophy by showing intimate viewpoints of daily moments.
The simple packaging transforms into a poster. This extends the use of the packaging, giving a longer presence to the story of the brand.
Branding, Illustration, Packaging
Devoted to Dirt
DEVOTED TO DIRT
In my Master's project for Design Academy Eindhoven I worked with the topic of cleaning.
I present two cleaning encyclopedias that honour traditional housework practices.The adults’ encyclopedia takes distance to routines revealing their essence; the caring relationship between person and object. The children's book mixes fantasy in the daily tasks.
There is no dirt in nature. By showing objects as creatures that have characteristic behaviour and expectations, I made their decay acceptable. Things break, get lost and dirty. They expect care from us. In our world of excess, cleaning is a key to regaining control over ownership, to creating meaningful relationships with objects.
Last six photos by Studio Jouko Järvinen.
Graphic Design, Illustration, Photography
A fresh take on ready-made food packaging. For Korefe with Katrin Oeding, Gereon Klug and the Korefe team. Photos by Ulrike Kirmse.
Fast Food is traditionally cultivated fruit and vegetables, gently conserved in hand-filled glass pots – and ready to enjoy immediately.
In the design we played with the notion of quality. Fast Food packaging combines modern presentations of fresh produce with the type of design used traditionally for conserved foods. Conserved food has never been as fresh.
Branding, Packaging, Typography
Product and packaging design for children’s toys. For Korefe with Antje Hedde, Sabine Kuckuck, Katja Unterkoffler and the Korefe team. Photos by Karin Nussbaumer.
Our digital world has drastically changed the playtime habits of children. Today, many kids are more familiar with a USB cable than a skip rope, and they use a computer keyboard more intuitively than a building block. We developed toys which inspire children to play in the real world and that give them the feeling of creativity and haptic. Offline Games work with the oldest operating system in the world: your imagination.
The designs of the toys are reduced to give space for the child’s own creativity. The sturdy packaging is designed for an active kid and it’s practical too: instructions are printed on the washable bag. Offline Games are handmade for children's hands.
Branding, Packaging, Product Design
Snack Bar for the Great Indoors Awards. Event, interior, identity and packaging designed with Nichon Glerum, Joeri Reynaart, Lars Alleleijn, Olivia de Gouveia and Steffi Schmidt. Photos by Nichon Glerum and Saara Järvinen.
We were given the assignment to design a snack bar for the Great Indoors Awards by Frame Magazine. In 2009 we were in the middle of a global economic crisis. Therefore the snack bar seemed interesting for a wide clientele: the ones who cut down on spending, but also people who simply enjoy a guilty pleasure. These opposite approaches, pragmatic and indulgent, are combined in our restaurant concept.
The space is divided in half: playful and bare. We used simple means because in the end the snack bar is all about a very basic experience: comfort food. The packaging is cheap but elegant. It comes in two variations that are identical at first but change when opened. The indulgent version opens in a dramatic way.
Creative Direction, Interior Design, Packaging
Koepala is an experimental street kitchen, designed for the World Design Capital 2012 events in Helsinki. The project is initiated by designer and engineer of food technology Janne Asikainen and developed by three chefs, a team of packaging designers and food technology specialists. The project aims to give the first push for renewing Finnish street food traditions based on local strengths and resources.
Locally produced ingredients, ecological materials and sustainable solutions are in the core of the project. The packaging solutions work together with the food for pleasure of eating and optimal, sustainable use of materials. Meals are prepared on location, at the urban settings of the World Design Capital events. Local food culture lives from the streets.
Check out koepala.com.
Culinary Arts, Interaction Design, Packaging
Packaging range for freshly baked bread. For Fazer with Piëtke Visser and Kuudes Kerros team. Photos by Kuudes Kerros.
We designed a range of bags for Fazer breads that are baked in supermarkets. The bread needed to stand out as a fresh product. Therefore we aimed for a casual, lightly packaged and branded look.
Strong shelf presence and unity of the different products was our priority, but we also made it easy to identify different products inside the range.
Branding, Graphic Design, Packaging